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"Budweiser Influencer Marketing Case Study" by Anomaly Budweiser's one page, poster-esque case study is a good reflection of a brand knowing its audience. Go PRO Today Alternatively, write a case study from the outside – often, other businesses succeed or fail in the public eye, and an outsider’s perspective on the reasons is just as valuable as insider analysis. Prospects who aren’t ready to buy – or who are “sitting on the fence” – tend to be resistant to even well-crafted marketing messages.
To get you inspired, here are five great marketing case studies: Marketing Research Case Study #1: Social Media's Halo Effect on Organic Search Case Studies: Most Recent. But a bunch of well aimed marketing case studies can often tip the scales in your favour. Case studies are particularly suited to email marketing when you have an industry-segmentable list. Anomaly's case study for Budweiser appears edgy and modern, with a design that playfully pushes the text to the right as it showcases pictures of social media influencers wearing a campaign-related t-shirt. “Sell benefits, not features” is good advice, but benefit-rich copy can actually deter prospects who haven’t reached the decision stage yet. For example, if you have a case study from a client in the insurance industry, emailing your case study to your base of insurance-related contacts can be a really relevant addition to a lead nurturing campaign.
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