There is no measure that shows your research is the best. You are expected to state that you have selected the research area due to professional and personal interests in the area and this statement must be true. It is an art rather than a science. This is where your knowledge base of research methodology plays a crucial role. The importance of this first stage in the research process is often underestimated by many students. A typical research process comprises the following stages: 1. Selecting the research area. Her research interest relates to service innovation, customer creativity, deviant customer behavior, and value co-creation as well as a special interest in literature review methodology. Following are the main steps in social or business research process. Research process contains a series of closely related activities which has to carry out by a researcher.

Research Process in Research Methodology. Before embarking on the details of research methodology and techniques, it seems appropriate to present a brief overview of the research process. Research methodology shall be described in sufficient detail to permit evaluation of the probability of success in achieving the objectives. The research plan shall be subdivided into the following sections: Introduction The introduction to the research plan should provide a concise overview of the proposer’s approach to conducting research.

At each operational step in the research process you are required to choose from a multiplicity of methods, procedures and models of research methodology which will help you to best achieve your objectives. Research methodology indicates the logic of development of the process used to generate theory that is procedural framework within which the research is conducted (Remenyi et al. 1998). She has published in the Journal of Business Research, European Journal of Marketing, Journal of Service Management and International Journal of Nursing Studies. Research process requires patients. Research process consists of series of actions or steps necessary to effectively carry out research and the desired sequencing of these steps. Steps in Research Process: 1.